With Dove we share the dream of a sustainable, more beautiful and cleaner planet!

Just Go Zero teams up with Dove and My market and invites people to be part of the effort for less plastic on our planet.

Standing by its commitment for a sustainable way of living, the Dove brand entrust Just Go Zero to collect and manage the empty plastic packaging discarded in the specially designed bins, which are placed in selected My market stores.

Thanks to the technologically advanced methods provided by Just Go Zero through Polygreen, the packages collected from the bins, with proper management and appropriate treatment, will turn into something useful for the environment.

Because … nothing is in excess, everything is useful!