{"id":2395,"date":"2023-03-16T12:09:58","date_gmt":"2023-03-16T12:09:58","guid":{"rendered":"https:\/\/www.justgozero.com\/?p=2395"},"modified":"2023-03-16T13:44:30","modified_gmt":"2023-03-16T13:44:30","slug":"just-go-zero-tilos-first-case-study-for-inseads-sustainable-business-initiative-sbi","status":"publish","type":"post","link":"https:\/\/www.justgozero.com\/en\/just-go-zero-tilos-first-case-study-for-inseads-sustainable-business-initiative-sbi\/","title":{"rendered":"Just Go Zero Tilos: First case study for Insead&#8217;s Sustainable Business Initiative (SBI)"},"content":{"rendered":"<p><strong><span class=\"ui-provider wg b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">The success of the Just Go Zero project on Tilos Island in Greece, which transformed the island into the world&#8217;s first zero-waste island, shows that implementing sustainable solutions largely depends on influencing behavior.<\/span><\/strong><\/p>\n<p><span class=\"ui-provider wg b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">The INSEAD <strong>Sustainable Business Initiative (SBI)<\/strong> has partnered with <strong>Polygreen<\/strong>, a network of companies that offers circular economy solutions, to explore how this model can be extended to other islands and parts of the world. <\/span><\/p>\n<p><span class=\"ui-provider wg b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><strong>Atalay Atasu<\/strong>, Professor of Technology and Management and academic director of INSEAD SBI, and <strong>Imran Gill<\/strong>, CEO for the Middle East at Polygreen, discuss how Tilos can serve as a role model for sustainable and circular systems, and how their collaboration can help organizations move from inspiration to execution.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/widget.spreaker.com\/player?episode_id=53143679&amp;theme=light&amp;playlist=false\" width=\"100%\" height=\"200px\" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span class=\"ui-provider wg b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">The success of the Just Go Zero project on Tilos Island in Greece, which transformed the island into the world&#8217;s first zero-waste island, shows that implementing sustainable solutions largely depends on influencing behavior. Polygreen has achieved boundary-stretching success by removing public bins from the island and implementing education programs to encourage waste sorting and recycling among residents and tourists.<\/span><\/p>\n<p><span class=\"ui-provider wg b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">As part of their research collaboration, INSEAD faculty and SBI researchers will conduct empirical research in Tilos, focusing on operation, marketing, and consumer behavior. The Tilos initiative demonstrates how businesses can be a force for good, and academic-industry collaboration can lay the groundwork for impactful research and tangible outcomes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2403\" src=\"https:\/\/www.justgozero.com\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-90.png\" alt=\"\" width=\"1962\" height=\"1215\" srcset=\"https:\/\/www.justgozero.com\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-90.png 1962w, https:\/\/www.justgozero.com\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-90-300x186.png 300w, https:\/\/www.justgozero.com\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-90-1024x634.png 1024w, https:\/\/www.justgozero.com\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-90-768x476.png 768w, https:\/\/www.justgozero.com\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-90-1536x951.png 1536w\" sizes=\"auto, (max-width: 1962px) 100vw, 1962px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The success of the Just Go Zero project on Tilos Island in Greece, which transformed the island into the world&#8217;s first zero-waste island, shows that implementing sustainable solutions largely depends on influencing behavior. The INSEAD Sustainable Business Initiative (SBI) has partnered with Polygreen, a network of companies that offers circular economy solutions, to explore how [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Just Go Zero Tilos: First case study for Insead&#039;s Sustainable Business Initiative (SBI) - Just Go Zero by Polygreen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.justgozero.com\/en\/just-go-zero-tilos-first-case-study-for-inseads-sustainable-business-initiative-sbi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Just Go Zero Tilos: First case study for Insead&#039;s Sustainable Business Initiative (SBI) - Just Go Zero by Polygreen\" \/>\n<meta property=\"og:description\" content=\"The success of the Just Go Zero project on Tilos Island in Greece, which transformed the island into the world&#8217;s first zero-waste island, shows that implementing sustainable solutions largely depends on influencing behavior. The INSEAD Sustainable Business Initiative (SBI) has partnered with Polygreen, a network of companies that offers circular economy solutions, to explore how [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.justgozero.com\/en\/just-go-zero-tilos-first-case-study-for-inseads-sustainable-business-initiative-sbi\/\" \/>\n<meta property=\"og:site_name\" content=\"Just Go Zero by Polygreen\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-16T12:09:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-16T13:44:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.justgozero.com\/wp-content\/uploads\/2023\/03\/MicrosoftTeams-image-89.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"894\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mavroudis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mavroudis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.justgozero.com\/en\/just-go-zero-tilos-first-case-study-for-inseads-sustainable-business-initiative-sbi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.justgozero.com\/en\/just-go-zero-tilos-first-case-study-for-inseads-sustainable-business-initiative-sbi\/\"},\"author\":{\"name\":\"mavroudis\",\"@id\":\"https:\/\/www.justgozero.com\/#\/schema\/person\/ab5d6b8c7e638471d08942cfd8b162dd\"},\"headline\":\"Just Go Zero Tilos: First case study for Insead&#8217;s Sustainable Business Initiative (SBI)\",\"datePublished\":\"2023-03-16T12:09:58+00:00\",\"dateModified\":\"2023-03-16T13:44:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.justgozero.com\/en\/just-go-zero-tilos-first-case-study-for-inseads-sustainable-business-initiative-sbi\/\"},\"wordCount\":240,\"publisher\":{\"@id\":\"https:\/\/www.justgozero.com\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.justgozero.com\/en\/just-go-zero-tilos-first-case-study-for-inseads-sustainable-business-initiative-sbi\/\",\"url\":\"https:\/\/www.justgozero.com\/en\/just-go-zero-tilos-first-case-study-for-inseads-sustainable-business-initiative-sbi\/\",\"name\":\"Just Go Zero Tilos: First case study for Insead's Sustainable Business Initiative (SBI) - 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