Nestlé Hellas

Polygreen and Nestlé Hellas join their forces to remove waste from the marine ecosystem across the Athens Riviera.

This pioneer program is based on innovative technologies, that can detect, record, collect and utilize waste in the marine ecosystem. We manage to collect accurate data on marine pollution of specific coasts and then to the cleaning and restoration of the sea front.

The programme is in cooperation with Nestlé Hellas

The programme has received a gold award at the Boussias Circular Awards 2022.

In collaboration with restaurants and entertainment companies located on over 60 organized beaches of Attica, Just Go Zero placed special cigarette collection bins and specially designed beach containers (ashtrays) for easy collection.

Cigarette butts undergo special processing and through innovative solutions and technologically advanced methods are converted into useful materials for the benefit of the circular economy.

Ash, tobacco and paper from the butts collected get separated from the rest of the cigarette body and are led to further management in order to produce compost.

The filter is processed through mechanical recycling and is converted into secondary raw material, which goes back into production, in the form of material for new products.

Almost 515,000 butts were collected for processing.
Over 4 million liters of sea water was protected from possible contamination.

The programme lies under the auspices of the Ministry of Tourism and the Attica Solid Waste Management Organization (EDSNA).

The programme has received the bronze award at the 2020 Environmental Awards, category “Environmental Excellence to Public Sector”.